Whats your Objective?
Deciding on whether to use Google PPC, Facebook ads, or both can be confusing.
Defining your objectives is critical when deciding what advertising platform you want to use for your campaign to yield the results you are after.
Google Adwords-Pay Per Click strengths
Adwords allows you to target people at specific points in the buying process.
This is extremely beneficial to local New Jersey business owners because understanding what your target customer searches for online.
this allows you to be the go-to source when they are looking for your product or service.
You are able to target your ideal customer based on, age, gender, interests, income, occupation, and any other specific traits about your target customer.
Facebook is ideal for spreading awareness of your product or service to interested prospects who would not have known of it otherwise.
A huge benefit of Facebook ads is you are able to receive the engagement most of the time for $1.00 per click or less.
Digital advertsing process
- Identify if Google ads or Facebook Ads is best for you
- Develop landing pages
- Create Campaigns
- Define your goals
- Manage Bids
- Implement split testing
- Increase share of voice
- Improve your CTR
- Drive down costs
- Improve conversion rate
- Refine your audience